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Cookie Notice

British American Tobacco España, S.A. having an adress at Edificio Torre Emperador, Paseo de la Castellana, 259-d, Planta 25, Madrid, Spain 28046 (“BAT”), informs you about the use of cookies on this website. This Cookie Notice complements the Privacy Notice of the website.

We recommend you to read this Cookie Notice carefully to find out how cookies work and the options you have to configure your browser in order to manage them.

What are cookies?

'Cookies' are small data files that are sent to your browser from a web server and stored on your device's hard drive.  References in these conditions of use to ‘cookies’ also include other means of automatically accessing or storing information on your device.

Among other functions, it stores and retrieves information on, for example, a user's browsing habits in order to improve the service offered, as well as on certain technical parameters of the device.

We may use web beacons, which are transparent image files on web pages and are used to monitor your journey around British American Tobacco Group websites.

Otherwise, we do not use cookies on this website.

Type of cookies

1. Depending on the entity that manages the domain from which the cookies are sent and processes the data obtained:

  • First party cookie: are those cookies that are sent to your terminal device from our own devices or domains.
  • Third party cookie: are those cookies that are sent to your terminal device from a device or domain of another entity other than the publisher of the website.

2. Depending on the time period that they remain stored in the user's browser:

  • Session cookie: these are cookies designed to collect and store data while the user accesses a website.
  • Persistent cookie:  these are cookies in which the data remains stored on the user’s device, and can be accessed and processed for a period defined by the party responsible for the cookie, which can range from a few minutes to several years.

3. Depending on the purpose for which the data obtained are processed:

  • Technical cookie: thrse cookies that allow the user to navigate through the website and use the different options or services that exist on it such as, allowing third party multimedia playing, interface settings, smooth navigation, use of security elements during navigation, remembering logins, controlling access to private areas, etc. These cookies are therefore essential in order to be able to provide you with browsing services on our website.
  • Personalization cookies: these that allow the user to access the service with predefined features depending on a set of criteria in the user's terminal (language, type of browser, etc.).
  • Analytics cookies: these that allow the monitoring and statistical analysis of the behaviour of all users of the websites to which they are linked.
  • Advertising cookies: these that allow the management of advertising spaces on the website, application or platform from which the service is provided.
  • Behavioural advertising cookies: these cookies store information on user behaviour obtained through continuous observation of their browsing habits, which allows a specific profile to be developed in order to display advertising based on this data.

Cookies used on our website

The cookies that are being used on our website, as well as their type and function, are identified below:

  • Technical cookies: these cookies that are necessary for the use of the website and for the provision of services.
  • Analytics cookies for monitoring and statistical analysis of user behaviour.
  Name Duration Purpose First party/Third party
Analytics _ga
2 years
1 minute
24 hours
These cookies are used to collect information about how you and other visitors use our website, which we use to help improve it. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they have visited. Google
Technical cookieMessage 180 days After you first visit our Website and confirm your cookies preferences, this cookie remembers those preferences and ensures you do not see the same initial message until the cookie is cleared or has expired. BAT

For more information about cookies, including how to configure your browser to reject cookies, go to www.allaboutcookies.org .

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files which are stored on users’ computers and permit analysis of the website use by the users. The information generated by the cookie on the use of this website by users is usually transferred to a Google serve in the U.S. where it is stored. The anonymised IP has been activated on this website, so the jIP addresses of Google users is shortened in advance for the Member States of the European Union or European Economic Area. Only in exceptional cases, the full IP address will be transferred to a Google server in the United States and will be shortened there. On behalf of this website’s operator, Google will use this information to evaluate the use of the website by users, to compile reports on the website’s activities and obtain more information relating to the use of the website and use of internet to provide services to the website operators.

The IP address sent by your navigator as part of Google Analytics will not be merged with other Google data. The information that BAT compiles via Google Analytics is: Number of visitors, URLs of the addresses from which the visitors and reputable sites originate.

You can also prevent Google from collecting the data generated by these cookies by setting a so-called "opt-out cookie" on your computer – here   you can find out how to implement it. Find out more about Google Analytics privacy policy here  .

How long do we store data? Do we transfer data internationally?

In the event that we collect personal data through the use of cookies, we will process and store such data for the period of time necessary to achieve the purpose of the processing.

Once these purposes have been achieved, they may be duly blocked in the event that they are necessary for the exercise or defence of legal claims. After that the data will be deleted.

BAT will not transfer the personal data collected through the use of cookies to third countries or international organisations. Third parties who install cookies on our website may transfer personal data. You can read the information provided by Google at the following link https://policies.google.com/?hl=en-GB .

How to change your cookie settings

The user can reconfigure their cookie preferences and withdraw their consent to cookies at any time via the Cookie settings link.

In addition, users can give their consent to the use of cookies or withdraw it at any time by using their browser, whereby they can allow, limit, block or delete the cookies used from our website.

The way to do this will be different depending on the browser used. In the following links you have all the information you need to configure or disable cookies in each browser:

In addition, users can also manage the storage of cookies in their browser and deactivate them using tools such as:

If the user does not allow the installation of cookies on their terminal device through their browser, it is possible that they may not be able to access the contents and services of our website correctly.

Data protection rights

The user may contact BAT through iberialegal_security@bat.com,  providing proof of identity in order to exercise the data protection rights:

  • Right to withdraw consent.
  • Right of access.
  • Right to rectification.
  • Right to deletion. Request the deletion of the data when, among other reasons, it is no longer necessary for the purposes for which it was collected, in which case BAT will stop processing the data except for the exercise or defense of possible claims.
  • Right to restriction. Request the restriction of the processing of their data, in which case they will only be processed with their consent, with the exception of storage and use for the exercise or defense of any claims, or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
  • Right to object. BAT will cease to process them, except for the defense against any possible claims.
  • Right to portability.

You are also hereby informed that you may submit a claim to the Spanish Data Protection Agency, especially if you consider that you were not able to properly exercise your rights.


BAT can amend this Cookie Nolicy according to legislative or regulatory requirements, or in order to adapt said policy to the instructions and recommendations dictated by the regulators. We therefore recommend that you periodically review the Cookie Notice.

We will inform users of any changes to this Cookie Notice that have a significant impact on their privacy and data protection, and in the event that the applicable regulations so require. We will allow you to give your consent again.

Contact us

If you have any questions or concerns about cookies or your privacy when using our website, please use our contact details in the Company information section of our Privacy Notice or via e-mail address: iberialegal_security@bat.com.