Our purpose is to build a better tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and potentially less risky products for our consumers.
As a leading multinational business, we understand our global impact, the importance of high standards of integrity and our evolving societal responsibilities. As a result, we are moving from a business where sustainability has always been important, to one where it is front and centre in all that we do
We will evolve our growth model through the development of our portfolio in tobacco, nicotine and beyond, meeting our consumers’ evolving needs.
While cigarettes will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenue from products other than cigarettes and so reduce the health impact of our business.
Our wide range of capabilities makes us exceptionally well placed for future growth. Few consumer goods companies can claim over 150 million consumer interactions every day; distribution in 11 million points of sale across more than 180 markets; and approaching 11 million consumers of non-combustible tobacco and nicotine products.
We have unique global marketing and distribution reach, a track record of R&D strength and innovation, as well as decades worth of consumer insights and brand building expertise. And in just a few years we have built a New Categories business, which includes vaping products, tobacco heated products and nicotine oral products, worth £1.3 billion, providing a vital platform for the future.