World leading tobacco company, first of the sector in the 2017 Dow Jones Sustainability Index and the only one present since 2002
British American Tobacco is the leading market-share tobacco company since the recent acquisition of Reynolds American in the United States.
BAT has 55.000 employees worldwide. In Spain we have been operating since 1990 with a diverse workforce and a wide sales network. From our offices in Madrid, Spain, we manage the markets from Spain, the Canary Islands, Andorra, Gibraltar and Portugal.
The consumer is the centre of our business to which we offer a variety of brands such as: Lucky Strike, Rothmans and Pall Mall, among others. We care about the sustainability of the industry and we look forward into the future. Hence, for the last six years we have invested to develop a new category of products (heated tobacco and vapour). The main characteristic of these products is the lack of combustion and thus the reduction in 90% to 95% emissions that are harmful to the human health. Over these years, we have invested more than 2.500 million dollars in the development of these products to meet our consumers demand.
We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.
Read more about the health risks of smoking, as well as our approach to harm reduction on our Group website .
For the ninth consecutive year, British American Tobacco has been recognised by Top Employer Institute among the best companies to work for in Spain.
Good practices focused on professional and personal development of its employees in aspects such as talent management, corporate leadership, planning, promoting and career consolidation, among others, certify BAT as a company TOP EMPLOYER in Spain, Europe and recently worldwide.
The concern for the sustainability and the future, both, of the Company and our employees, has allowed us to develop the best human resources tools. The innovative nature of our management tools and evaluation processes, as well as the quality of working life of our employees make BAT meet the highest quality standards.